ITWMC Day is always on September the 22nd at the end of European Mobility Week. This year that’s a Monday.
Some people see it as a token gesture ‘what’s the point of not driving one day per year?’. If that was the only time regular drivers didn’t drive it wouldn’t make much difference.
European Mobility Week is about highlighting travel choices and options. For all the people who say they have no choice other than their car, because of where they live and work (those are choices they have already made), there are plenty who could make changes in their travel habits.
The recent television series The Woman Who Stops Traffic demonstrated that (some) people would change if given a small nudge. One man was asked why he drove his child to school every day. He said it would take too long to walk. He was asked how far away he lived and how long he thought it would take to walk.
The answers were less than a mile and three quarters of an hour! Once persuaded to give it a go he found that it was more like a quarter of an hour and he (and his daughter) actually enjoyed the walk.
Maybe you already walk/cycle/use public transport. What about your friends and work colleagues. Could you ’sign them up’ for one day a year?
Filed under: BikeBase.info, Cleanairforall, Edinburgh, European Mobility Week, In Town Without My Car Day
